Adnek Food & Beverages unveils Dublin City Whiskey, Dublin

Adnek Food & Beverages Limited has officially unveiled an award-winning whiskey brand called Dublin City Whiskey and Dublin City Gin in the Nigerian spirits market. The Single Malt Irish Whiskey and Gin was recently launched at Shores Night Club, Victoria Island, Lagos.

New premium whiskey and gin brands with a distinctive smooth taste are known for their visual appeal and premium content. Speaking to MARKETING EDGE in an exclusive interview, Honorable Ifechukwu Mbanefo, MD/CEO Adnek said, “Dublin City Whiskey is a premium whiskey, just like Dublin City Gin. It’s not just a blended whiskey you’re assembling; it’s a tasty whiskey with single malt and a whiskey with an accent.”

According to him, the introduction of Dublin City Whiskey and Dublin City Gin in the Nigerian market is strategic and deliberate despite the strong competition in the whiskey brand category.

His words: “Dublin Whiskey and Dublin City Gin is a premium single malt product that has a very distinct taste that should be experienced not just for drinking pleasure, but also because we want people to have great drinks that will not affect their health.This brand is the type of drink that does not damage people’s organs.

Drawing an analogy from the Holy Scriptures, Adnek’s boss claimed that when it says ‘a little wine for the sake of your stomach’, authors must have Dublin City Whiskey in mind. “It is a premium whiskey brand with a mature, distinctive sweet taste and premium malt to meet consumer health needs. It is known for its visually appealing packaging and premium content,” he said.

At the launch, Diego Menedez, Commercial and Sales Manager, Adnek Food & Beverages Nigeria, said: “We started with gin in 2017, and at the moment we have the most awarded gins in Ireland with 17 medals. gold and it was the beginning that opened the doors to us.

He added that Dublin City Whiskey is cask strength and also an original brand, noting that the brand name is mixed into the bottles to prevent tampering.

Spirits enthusiasts, connoisseurs, club owners and clubgoers who witnessed the launch and participated in product tastings attested to the quality and smoothness of the drink. It is particularly good, easily tolerated, mixes and goes well with cocktails. You won’t go for other brands of whiskey.

Dublin City Whiskey, ‘Irish Whiskey with a Dublin Accent’, is Ireland’s most impressive award-winning brand. It is distilled in super premium small batches in the finest London Dry Style – the recipe is prepared by hand, which includes ripe rhubarb grown along the Grand Canal in Dublin itself. Dublin Whiskey has been acclaimed for its quality and taste as a multiple award winner with over 30 accolades to its name.

“We know the whiskey market is very tough and competitive, but this brand is a game changer because of its quality. I want people who drink whiskey to taste the difference from what they are used to. Ever since the announcement and preparation for the product launch, people have been ordering the brand in cartoons because they liked its smooth taste,” Mbanefo enthused.

About James K. Bonnette

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