Red wine consumption in France has fallen by a third over the past 10 years, according to a disturbing new report.
A survey conducted by the French publication RTL revealed that “never has there been so little wine drunk in France”.
The explosive report revealed that wine consumption has dropped significantly in the country, with red wine being the most affected. Red wine consumers are down 32% from just over a decade ago in 2011.
In particular, the 19-35 age segment has turned its back on red wines, with the number of red wine consumers falling by 7% over this period.
The news follows a government initiative, launched in 2019, which urged French residents to reduce their alcohol consumption and limit their alcohol consumption to two drinks a day.
“For your health, alcohol should be limited to a maximum of two drinks a day, and not every day either,” the public health agency’s campaign said at the time.
Crackling down on accusations of excessive alcohol consumption, France’s Agriculture Minister Didier Guillaume came under fire earlier this year when he suggested that wine ‘is not like other spirits’ and that it is rarely the cause of overconsumption among young French people.
“I have never seen, to my knowledge – unfortunately, perhaps – a young person leaving a nightclub drunk because he drank Côtes-du-Rhône, Crozes-Hermitage or Costières-de -Nîmes,” he said.
News of plummeting red wine consumption will deal a further blow to the country’s wine trade, after a report released by the European Environment Agency (EEA) earlier this month said that France had suffered the greatest economic losses caused by climate change from any country in the world.
France suffered a 4.2 billion euro blow in 2o20 due to climate-related activities such as storms, forest fires and frost, as evidenced by the many heartbreaking photographs of icicle covered vines and winemakers lighting carpets of candles to warm the vines.