This long-vacant building on the corner of South Congress and East Riverside will turn into a nightlife spot this year. Superstition at 110 East Riverside Drive will open in the fall.
Superstition is meant to look like a 1970s club. It will feature a dance floor, bottle services and VIP areas, with plans for live music and DJs. The club will also include a dedicated lounge, the Gold Room, with cocktails and a patio.
This future project is managed by NoCo Hospitality, the group behind downtown bar Higher Ground and new downtown Austin bar Skinny’s Off Track (which also has a 1970s vibe). It consists of Charles Ferraro (who is also co-owner of the East Austin Hotel Vegas/Volstead/LoLo bars and venues) and Paolo Soriano (who was co-owner of the now-closed Rainey Street Reina bar).
It makes sense to host music since concert promoter C3 is also providing funds and will reserve the space. The space is designed by architect Fred Hubnik (who also worked on staple Austin bars like Whislers and Nickel City).
Prior to this project, the Riverside address housed the men’s strip club La Bare, which opened in 2006 but moved to North Austin in 2007 (it closed in 2010). It has been empty since.
The project is also funded by property development company Elevate Development Partners. NoCo Hospitality opened Higher Ground in 2021.
Update, Thursday, November 10, 1:49 p.m.: This article, originally published on April 11, has been updated to include the club’s name and details.