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The Membership Collective Group (Soho House, The Line) has opened a branch of its famous hotel and members club in London, The Ned, in NoMad. Located in the former NoMad Hotel. The 117,000-square-foot building includes the members-only Ned’s Club (spaces include a dining room, rooftop bar, and terrace restaurant), 167 guest rooms, and the public-open Cecconi’s restaurant and bar The Little Ned . The Beaux-Arts style of the 1903 building is enhanced by interiors by the Soho House Design team. Nick Jones, CEO of Membership Collective Group, and Ron Burkle, Executive Chairman, have appointed Richie Akiva (1 Oak) as Creative Director and Curator of Ned NoMad. “It was a no-brainer for me,” says Akiva. “It allows me to focus on the things I love and not having to do the day-to-day operations of the executive office is ideal. I’m able to pay close attention to the key things to make this members club amazing, with key programming, carefully selected entertainment, the right people and the right atmosphere.
Having such a large building in the heart of New York allows the team to offer so much under one roof. “What’s special is that you can dine and drink on the rooftop or in the downstairs lounge, have a meeting in the library room, listen to live music in the atrium and dancing in our intimate nightclub,” says Akiva. “Everything is inclusive. The atmosphere puts you at ease and is extremely welcoming. It’s a space you don’t want to leave. »
Soho House Collections Manager Kate Bryan curated Ned NoMad’s extensive collection of contemporary art inspired by the idea of what representation means, featuring the work of Laurie Simmons, Issy Wood and Joseph Kosuth. “The city has been on our wish list for some time and it is encouraging to see the demand for membership spaces where like-minded professionals feel they can thrive both socially and professionally,” says Jones.